What do Neymar Jr., Beckham, Messi, Ronaldo, Suarez and Zidaine have in common? In addition to being the world’s football elite, they have all come together to endorse and promote Otro. The all new social media platform designed for football fans by football fans, Otro aims to give a premium experience to football lovers worldwide. In 2019, the platform was launched and the marketing campaign features the dance track Flow by Lokate, Doctor and Bay-C. When asked about the song being used in such a prestigious campaign Bay-C revealed that it was all thanks to his publisher Royalty Network and their team of partners. Mr. Lawson Higgins of Royalty Network shared that they were “absolutely delighted” at the placement.
The advert features David Beckham, Lionel Messi, Gabriel Jesus, Zinedine Zidaine, Luis Suarez, Benjamin Mendy, David Rodriguez, Dele Alli, and Neymar Jr.
Flow is also featured in the video game Need For Speed 2.
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